Jigsaw Labs is a premier sales and marketing strategy partner to the sports and entertainment industry — transforming big ideas into scalable revenue and measurable growth.
Trusted by leading events, leagues, teams, and venues, Jigsaw specializes in building innovative, results-driven strategies that transform big ideas into scalable revenue and measurable growth.
Our mission: help the industry's most influential content owners capture attention, engage audiences, and exceed their commercial goals through bold thinking and world-class execution.
Revenue strategy across sponsorship, ticketing, hospitality, and media rights — built to scale. We architect the commercial roadmap before a single deal is pitched.
Creative platforms and narratives that unlock new revenue opportunities and elevate brand partnerships from transactional to transformational.
Direct dealmaking as well as sales training for commercial teams — from prospecting to closing, powered by modern tools and AI-driven workflows.
Structuring and closing complex sponsorship, media, and commercial agreements at the highest level of sports and entertainment.
A strategic business leader with 30+ years of experience developing high-value partnerships and revenue platforms. Previously held senior roles at Madison Square Garden, JMI Sports, and NASCAR — securing multi-million-dollar partnerships with Fortune 100 brands and leading global brand activations.
A senior executive with 30+ years of experience in sports, entertainment, and media. Spent 14 years as EVP and Chief Sales & Marketing Officer at Madison Square Garden Entertainment, playing a key leadership role in the $1B+ transformation of MSG. Founded Lightning Gaming and held leadership roles with AND1, the Philadelphia Eagles, and Comcast-Spectacor.
Jigsaw Labs has a proven track record of helping teams and properties worldwide turn assets into compelling brand stories — fueling some of the most high-profile partnerships in sports and entertainment.
Whether you're looking to transform your commercial strategy, unlock new revenue, or build bold partnerships — let's start the conversation.